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Interwood delivered customized retail furnishing solutions for Ethnic’s 20,000 sq. ft. flagship store at Dolmen Mall Clifton, Karachi. Designed in line with Ethnic’s brand identity and retail requirements, the project included complete shelving and racking systems for clothing, footwear, accessories and more.
The solutions ranged from ceiling-suspended loop system hanging shelves and wall-mounted displays to free-standing racks, shoe racks, mid-floor units, clothing bins, mirrors and reception counters. Sustainable materials were incorporated wherever possible, reflecting Ethnic’s brand values while creating a functional, cohesive and contemporary retail environment.
